EIR stands for ‘Embossed In Register’. EIR is an embossing system that ensures that the plank/tile structure perfectly matches the motif of the design, creating an exceptionally realistic finish. The texture of the floor itself is sensible which gives a natural feeling when you touch it. We are using metal plates that contains a pattern which is automatically pressed into the surface layer, creating embossing similar to the embossed in stone or wood. This method is also being used to match textures or to give surfaces an ‘old appearance. We want to present our products in the most natural way like real wood.